FOOH Impact Score:
Outstanding
Learn moreIn this Graza mixed reality ad, the brand makes a grand entrance, spilling something unexpected in New York. The scene unfolds as two massive inflatable bottles—shaped like Graza’s “Sizzle” and “Drizzle” extra virgin olive oils—float across 6th Avenue, weaving through the towering buildings. As they glide through the streets, their larger-than-life presence turns heads, drawing the attention of pedestrians and drivers alike. With a Memorable use of computer generated imagery, this Graza promotional ad transforms the cityscape into a fresh, relatable spectacle, highlighting Graza’s flavorful arrival and celebration of the Macy’s Thanksgiving Day Parade.
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