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Hamleys Giant Bear on Store Roof

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Hamleys

Agency: Yellow

Production Company: Yellow

VFX: Yellow

Metadata

Brand Industry: Retail & Consumer Goods

Country: United Kingdom

City: London

Effects / Animations: Simple Motion, Complex Motion, Character Animation, Large Objects, Falling Objects, Rigid-Body

Surrounding: Regent Street Storefront

Date posted: December 21, 2023

Source: Instagram

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In this Hamleys faux ooh ad, the camera opens on their iconic Regent Street storefront where two women gaze upward in awe as red carts glide along a massive conveyor belt and a giant teddy bear emerges from the top of the building. The ad humorously reimagines a bustling London street with a magical holiday system powered by a teddy bear who drops a wrapped gift into a cart below, thrilling onlookers and prompting joyful reactions. A memorable execution that masterfully blends creativity and festive charm with engaging brand storytelling that brings the Hamleys Christmas experience to life.

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