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Americanas Grocery Basket on Balloons Lands

Grocery-filled Basket Lands in a fake-out-of-home ad of Americanas View this post on Instagram

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Credits

Brand: Americanas

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Retail & Consumer Goods

Country: Brazil

City: São Paulo

Effects / Animations: Large Objects, Simple Motion, Complex Motion, Floating & Flying Objects, Rigid-Body

Surroundings: Streets, Buildings

Date posted: November 25, 2023

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In this Americanas CGI campaign, a bustling São Paulo street becomes the stage as a man and woman spot a massive Americanas shopping basket floating down, guided by balloons bearing the brand's logo. The ad humorously reimagines public space with a shopping basket filled with groceries that descends gently and then rolls through the city, mirroring the excitement and scale of the brand’s Black Friday surprises. A dynamic execution that masterfully blends humor with a memorable twist on retail promotions.

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