Americanas Grocery Basket on Balloons Lands
Americanas Basket Lands in São Paulo
This CGI campaign for Americanas features a massive shopping basket, filled with groceries, descending onto a bustling street in São Paulo. The basket is guided by balloons, each bearing the Americanas brand logo.
The video shows a man and woman observing the basket as it gently lands and then rolls through the city. This execution humorously reimagines public space, mirroring the excitement and scale of the brand’s Black Friday promotions.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:Future Frame Creative
Production:Future Frame Creative
VFX:Future Frame Creative
Sound:Central Som de FIlme
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