FOOH Impact Score:
Solid
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This MÁDARA Cosmetics mixed reality ad begins with a public square in Riga, Latvia, where a sculpture-like tower of Ready-to-gift sets sways slightly in the winter breeze. This moment cleverly highlights the brand’s focus on limited-time holiday gifting as passersby glance curiously at the balancing gift boxes, underlining the fleeting opportunity to purchase online before Christmas or in stores. As a perfect blend of distinctive storytelling and viral product integration, the computer generated imagery enhancement is designed for driving last-minute holiday purchases.