FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Impressive
Learn moreIn this Fenty Beauty FOOH ad, an oversized Fenty Beauty lip gloss gracefully floats down from an illuminated tunnel in the roof of the Brown Thomas Mall, in Dublin. The ad humorously reimagines a retail entrance with a computer generated imagery display that makes it appear as if the product is descending from above, creating an engaging spectacle for shoppers. A dynamic FOOH ad that masterfully blends creativity with brand storytelling, making a bold statement about Fenty Beauty’s arrival in Ireland.
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