FOOH Impact Score:
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Solid
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In this Samsonite FOOH campaign, three sleek suitcases—two silver wrapped in red ribbons and one gold—glide effortlessly across the ancient stone plaza in front of the Colosseum in Rome during sunset. The ad humorously reimagines the historic Roman landmark as part of an engaging travel scene, positioning Samsonite luggage as the ultimate companion for holiday journeys. A captivating blend of computer generated graphics that masterfully highlights brand storytelling with a distinctive twist on travel gifting.
Samsonite
Samsonite
Oppo
Sephora
Sephora
Skybags
Sephora
Foot Locker