FOOH Impact Score:
Outstanding
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This Netflix fake ooh ad begins with the camera gliding across a pedestrian overpass in San Francisco, capturing the everyday chaos of the city from above. This moment cleverly highlights the anticipation surrounding the return of Avatar: The Last Airbender as the giant figure of Appa, the beloved sky bison, is revealed lying effortlessly across a busy highway, causing a full-on traffic jam while casually yawning and settling in for a nap amid honking cars and frustrated drivers. As a perfect blend of insightful storytelling and creative product integration, the computer generated graphics enhancement is designed for generating buzz around the upcoming show's premiere.