FOOH Impact Score:
Solid
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This BrandDubai FOOH ad begins with a lone penguin sliding cheerfully across the frozen surface of Hatta Water Dam, with the dramatic Hatta mountains framing the scene and other penguins waiting on a floating dock. This moment cleverly highlights Dubai’s appeal as a unique winter destination as the penguins are next seen lounging in a frozen infinity pool reflecting the towering Burj Khalifa and the Dubai skyline, then sunbathing on a sandy beach with Burj Al Arab in the background—portraying a surprising twist to traditional notions of winter. As a perfect blend of captivating storytelling and engaging product integration, the computer generated graphics enhancement is designed for promoting Dubai's charm during the cooler months.