Gallimard Jeunesse Banner Drapes Statue

This mixed reality ad for Gallimard Jeunesse transforms Place Édouard VII in Paris into a stage for a literary revelation. The video opens with a camera glide across the square, coming to rest on the bronze equestrian statue of King Edward VII.

The statue is entirely covered by a giant vertical banner promoting the fantasy series Impossible Creatures. The banner features "KATHERINE RUNDELL" in white capital letters at the top, followed by the bold golden-yellow title "IMPOSSIBLES CRÉATURES" and the subtitle "LE ROYAUME IMPOSSIBLE." The centre showcases vivid artwork of a griffin framed by dense green foliage, with the Gallimard Jeunesse logo anchoring the bottom. The shot holds on this transformed monument until the video ends, underlining the book as a major adventure for young readers.