Ford Golden Trophies Unveiled at Ford Building
Golden Trophies Drop at Dunton Technical Centre
This fake out-of-home (FOOH) CGI advertisement opens with an aerial view of the Ford Dunton Technical Centre in Basildon, Essex. A blue cloth appears draped across the building’s façade, subtly introducing Ford's automotive excellence and award-winning innovation.
The cloth then drops dramatically, revealing the 2024 International Van of the Year, the Ford Transit, and the 2024 International Pick-up of the Year, the Ford Ranger. They are flanked by golden trophies, with confetti raining down in celebration. This computer-generated graphics enhancement showcases Ford’s recognition in the commercial vehicle segment through insightful storytelling and dynamic product integration.
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FOOH Impact ScoreImpressive
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Credits
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