FOOH Ad Ford Golden Trophies Unveiled at Ford Building

Ford Golden Trophies Unveiled at Ford Building

Golden Trophies Unveiled at Ford Building in a fake-out-of-home ad of Ford

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FOOH Impact Score:

Impressive

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Credits

Brand: Ford

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Automotive

Country: England

City: Essex

Effects / Animations: Cloth, Swarm & Particles, Reveal & Unboxing, Large Objects

Surroundings: Ford Dunton Technical Centre, Building Facades

Date posted: January 9, 2024

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This Ford fake ooh ad begins with a sweeping aerial shot of the Ford Dunton Technical Centre in Basildon, Essex, as a blue cloth subtly appears draped across the building’s façade. This moment cleverly highlights Ford's automotive excellence and award-winning innovation as the cloth drops dramatically to reveal the 2024 International Van of the Year — the Ford Transit — and the 2024 International Pick-up of the Year — the Ford Ranger — flanked by golden trophies and confetti raining down in celebration. As a perfect blend of insightful storytelling and dynamic product integration, the computer generated graphics enhancement is designed for showcasing Ford’s recognition in the commercial vehicle segment.