FOOH Impact Score:
Outstanding
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In this Lenny Kravitz CGI campaign, the scene opens on the ground of Liberty Island as the camera pans up to reveal the Statue of Liberty with an electric guitar strapped across her back, her pedestal transformed into a stack of towering amplifiers and speakers. The ad humorously reimagines this iconic American monument as a stage for Lenny Kravitz, whose image appears on a billboard at the base, symbolizing his dynamic new album release. An engaging piece that masterfully blends humor and creativity with a memorable twist on music promotion.