Samsung Vacuum Cleaner Straightens Leaning Tower

Staff Pick

Samsung Vacuum Straightens Leaning Tower

This fake out-of-home (FOOH) CGI advertisement for Samsung begins with a tourist posing in front of the Leaning Tower of Pisa, pretending to hold it upright. A sudden gust of wind then sweeps through, pulling in loose items from the surrounding area.

This gust, powered by Samsung’s Bespoke AI Jet Ultra, jolts the tower back into a straight position. The VFX enhancement showcases the impressive strength and innovation of Samsung’s latest cleaning technology through memorable storytelling and creative product integration.

S
FOOH Impact ScoreOutstanding
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Credits

Brand:Samsung
Agency:LOVEANDMONEY
Production:ORBIS Production

Metadata

Work Type: FOOH
Country:Italy
City:Pisa
Date posted:May 15, 2025
Source:Instagram