Samsung Tower Lights Up Like Christmas Tree
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a famous South Korean landmark lighting up at the tap of a button. That’s the creative premise of this Samsung cgi ad featuring the SmartThings app. The video unfolds as the scene opens with a panoramic view of Namsan Tower, where a woman uses the SmartThings app to trigger a visual transformation—lights swirl up the tower, forming the silhouette of a Christmas tree before a glowing star appears at the top. Using captivating CGI effects, this Samsung cgi ad transforms the Namsan Tower into a magical product showcase.
