FOOH Impact Score:
Solid
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In this ROG mixed reality ad, Ilya Sigachev sits on a brick bench and pulls out his ASUS Zephyrus G16 2025 laptop in front of a pixelated, bitmap-style house. The ad creatively reimagines home design as a dynamic visual experience, where every style and color Sigachev edits on his screen instantly transforms the actual house around him, complete with a roof that rises under his control before snapping back to its original state. A memorable mix of humor and creativity with innovative product storytelling that showcases the real-time power and performance of the ROG Zephyrus G16.