Samsung Star Icons Emerge from Gadgets

AI Icons Float Above Milan

This Samsung fake out of home ad transforms Milan’s Piazza Gae Aulenti into a digital showcase. The video opens with a man walking through the plaza, who then flips open his Galaxy Z Flip5. Large Galaxy AI icons are seen floating from the screen and rising into the air.

The scene transitions to a hand holding a Galaxy Tab S9, followed by another holding a Galaxy S23 FE, with glowing icons continuing to ascend. The final wide shot, set against the backdrop of Torre Solaria, displays a skyline touched by drifting AI visuals, as onlookers observe the spectacle. This innovative product showcase is achieved entirely through computer-generated graphics.

A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Samsung

Metadata

Work Type: FOOH
Country:Italy
City:Milan
Date posted:March 28, 2024
Source:Instagram