Samsung Logo Appears on Cobblestone Street

This FOOH ad begins with a man walking along a cobblestone street near the historic Gyeongbokgung Palace in Seoul, South Korea. This moment cleverly highlights the immersive storytelling of the Superman campaign as the man notices a mysterious red dot, bends down to touch it, triggering a burst of flame followed by smoke that snakes across the path, painting a vivid red trail that transforms into the iconic Superman logo. As a perfect blend of captivating storytelling and dynamic product integration, the computer generated imagery enhancement is designed for building excitement around the film’s exclusive theatrical release on July 11, 2025.