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Samsung Squishy Inflatables Bouncing in the City

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Credits

Brand: Samsung

Agency / Production / VFX: Unknown

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This Samsung fake ooh ad begins with a panoramic view of Milan’s skyline, showcasing the iconic Duomo di Milano where a massive, squishy ring inflatable appears improbably pierced through one of its towers while other soft, air-filled objects bounce gently in the sky. This moment cleverly highlights the dynamic versatility of the product in unexpected situations as the scene transitions to a nearby street where the squishy ring lies in front of a tramline, subtly nudged into motion by an approaching tram, before the ad culminates under the glass dome of Galleria Vittorio Emanuele II, where floating inflatables drift and collide overhead. As a perfect blend of dynamic storytelling and insightful product integration, the augmented reality enhancement is designed for increasing brand engagement through surprising urban visuals.

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