Musinsa AR T-Shirts Fall from Sky

Imagine a serene riverside yoga session turning into an AR spectacle. That’s the fun premise of this Musinsa fake out of home ad featuring its interactive T-shirt collection. The video unfolds as a peaceful scene at Ttukseom Hangang Park, with a woman practicing yoga under Cheongdam Bridge, is suddenly interrupted by giant white shirts falling from the sky—one landing on the bridge and others scattering through the sky. The camera zooms into a shirt featuring the word “PHYSICAL” in pink and a bear attempting yoga beneath the text “Yoga Beginner Class.” As one shirt drifts down onto the woman, the screen transitions to a basketball court where another woman dribbles while a similar shirt—this time reading “PHYSICAL” in black and showing a bear with a basketball and “Basketball Beginner Class”—floats down, guided by four drones. The ball on the shirt pops into a huge bouncing basketball, capturing the player’s attention while the shirt continues flying with drone support and the added phrase “Basketball Club.” The scene shifts one last time to a cobbled street, where a man walks carrying dumbbells as a mobile clothesline follows him, releasing two shirts that feature designs of a weightlifting bear labeled “HYM Beginner Class.” Using innovative computer generated imagery, this Musinsa fake out of home ad transforms ordinary fitness routines into a dynamic product showcase.