FOOH Impact Score:
Impressive
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This Manosanta CGI campaign begins with large, squishy balls branded with the Manosanta logo descending gently from the sky above a Soriana store. This moment cleverly highlights the brand’s unique introduction strategy as the vibrant balls bounce softly upon landing, some settling on the ground while others perch on top of the store, signaling Manosanta’s soft opening in an unusual yet inviting way. As a perfect blend of distinctive storytelling and creative product integration, the CGI effects enhancement is designed for raising awareness of the brand’s debut in a memorable fashion.