FOOH Impact Score:
Solid
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Imagine a beloved shopping street revealing a seasonal secret. That’s the captivating premise of this Astrid & Miyu faux ooh ad featuring their 12-Day Advent Calendar. The video unfolds as the scene opens on London’s Carnaby Street, where a giant snow globe bearing the Astrid & Miyu logo stands placed along the bustling avenue. Inside the globe, the advent calendar begins to open, unveiling sparkling, gold star-shaped accessories as a couple watches in awe beside it. Using computer generated graphics, this Astrid & Miyu faux ooh ad transforms a festive installation into an innovative product showcase.