FOOH Impact Score:
Outstanding
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In this FCKOELN FOOH ad, a captivating scene unveils as an oversized Köln 25-26 Away and Third Kit is displayed across the façade of the Kölner Dom in Germany, brought to life with augmented reality. The ad dramatically reimagines the iconic cathedral transformed into a canvas for football passion, with the jerseys wrapping the historic spires in team pride. A creative blend that masterfully fuses storytelling with brand identity, presenting the club's heritage through a surprising perspective.