EBNY Developments Giant Carts Carried Across Egypt

This CGI advertisement for EBNY Developments opens with a smartphone view, tilting up to reveal a giant EBNY Developments banner unfurling across a building. Simultaneously, a massive Carrefour shopping cart, packed with items and a 45-inch smart TV, drifts through the sky suspended by a parachute. The camera tracks the floating cart, showcasing its contents before it exits the frame and the focus returns to the banner.

The scene transitions to Sohag, where the overflowing cart emerges from the water beside a bridge, then rises again under a parachute now branded MG Developments. The perspective briefly shifts to a view from inside a moving car on the bridge. The cart subsequently descends in front of the Colossi of Memnon and soars past several recognizable locations. The film then cuts to an aerial shot of the Azalea Mall construction site, where multiple hot air balloons lower giant shopping carts onto the grounds.

The video concludes with bold Arabic text at the center, followed by the Carrefour logo and the EBNY Developments logo. This dynamic CGI film transforms everyday shopping and national landmarks into a fresh spectacle, positioning Azalea Mall as a prime retail investment destination in New Sohag and highlighting EBNY Developments’ ambition to establish it as a leading commercial hub in Upper Egypt.