Mall of the Emirates Gift Check Carried by Balloons
Dubai Shopping Festival Check Floats Past
This mixed reality advertisement for Mall of the Emirates features a colourful cluster of balloons carrying a massive gift check. The check floats gracefully in front of the shopping landmark, highlighting the thrill of unexpected rewards.
The gift check reads 'Dubai Shopping Festival Winner 1,000,000 AED' and captures the attention of a passerby, who is shown eagerly snapping a photo on her phone. This CGI effects enhancement was designed to promote shopper participation in the 1 million AED prize campaign.
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Credits
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