FOOH Impact Score:
Improvable
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This Mall of the Emirates mixed reality ad begins with a colorful cluster of balloons carrying a massive gift check that floats gracefully in front of the shopping landmark. This moment cleverly highlights the thrill of unexpected rewards as the check, reading 'Dubai Shopping Festival Winner 1,000,000 AED,' drifts by and captures the attention of a passerby who eagerly snaps a photo on her phone. As a perfect blend of distinctive storytelling and engaging product integration, the CGI effects enhancement is designed for promoting shopper participation in the exciting 1 million AED prize campaign.