EDEKA Heart Balloon Coming Out of Rooftop

Imagine a rooftop garden becoming a launchpad for breakfast. That’s the captivating premise of this EDEKA mixed reality ad featuring the signature EDEKA Knusper Müsli Multi-Frucht. The video unfolds as the scene opens above a building near a garden, where a yellow box with the EDEKA logo sits. Suddenly, the box opens, releasing yellow heart-shaped balloons that inflate and rise. Attached to one of the balloons is a massive box of EDEKA Knusper Müsli Multi-Frucht, floating into the sky. As it ascends, more boxes and EDEKA products appear, each carried by yellow heart-shaped balloons, gliding through the blue sky. This campaign invites everyone to try the variety of EDEKA's own brand products. Using dynamic computer generated graphics, this EDEKA mixed reality ad transforms a quiet city rooftop into an innovative product showcase.