EDEKA Heart Balloon Coming Out of Rooftop

This EDEKA mixed reality advertisement transforms a city rooftop into a launchpad for breakfast products. The video opens above a building with a garden, where a yellow box bearing the EDEKA logo is situated. This box then opens, releasing yellow heart-shaped balloons that inflate and ascend.

Attached to one of these balloons is a large box of EDEKA Knusper Müsli Multi-Frucht, which floats upwards. As it rises, additional boxes and various EDEKA products emerge, each carried by yellow heart-shaped balloons, gliding through the blue sky. This campaign aims to encourage consumers to try EDEKA's own-brand products.

Utilising dynamic computer-generated graphics, this EDEKA mixed reality ad innovatively showcases products, turning a quiet city rooftop into an engaging display.