Ville De Paris Banner Rolls Down the Eiffel Tower

This CGI advertisement for Ville De Paris features a dynamic riverfront moment to mark 100 days until Paris 2024. The scene opens at a promenade along the Seine River, facing the Eiffel Tower, where two people are capturing video on their phones.

A massive banner begins to roll down from the Eiffel Tower, revealing an abstract design filled with colourful Olympic-inspired shapes and patterns. As a river boat glides past on the Seine, the banner continues its descent, highlighted from multiple angles against the Parisian skyline.

Using computer-generated imagery, this Ville De Paris CGI ad transforms an iconic landmark into an effective product showcase.