Ville De Paris Banner Rolls Down the Eiffel Tower

Imagine the Eiffel Tower unveiling a countdown in true Olympic flair. That’s the captivating premise of this Ville De Paris cgi ad featuring a dynamic riverfront moment to mark 100 days until Paris 2024. The video unfolds as the scene opens at a promenade along the Seine River, facing the majestic Eiffel Tower, where two people stand side by side capturing video on their phones. Suddenly, a massive banner begins to roll down from the tower itself, revealing an abstract design filled with colorful Olympic-inspired shapes and patterns. As a river boat glides past on the Seine, the banner continues its descent, highlighted from multiple angles to emphasize its full design against the Parisian skyline. Using computer generated imagery, this Ville De Paris cgi ad transforms an iconic landmark into an effective product showcase.