FOOH Impact Score:
Outstanding
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In this HBO cgi campaign, the scene opens with a striking view of Moynihan Train Hall, where large black House Targaryen banners for Queen Rhaenyra hang between the classical columns. The ad dramatically reimagines this iconic New York landmark with a sweeping installation that turns the building into a gateway to Westeros with computer generated graphics that bring the saga’s atmosphere to life. A dynamic campaign that masterfully blends cinematic tension with an immersive twist on the Game of Thrones universe.