FOOH Impact Score:
Solid
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In this Hada Labo Tokyo faux ooh ad, an oversized Lotion Anti-Aging Super Hydrator glides peacefully along the Conwy River, surrounded by large pink flowers as the historic Conwy Castle rises in the distance. The ad dramatically reimagines a traditional Welsh riverscape with a skincare icon that gently floats into view, offering a distinctive skincare solution now available in Wales. An engaging moment that masterfully blends creativity with a memorable twist on skincare.