DedCool Floating Giant Mochis in River Thames

DedCool Mochis on the Thames

This CGI campaign for DedCool features giant pink mochis gliding across the River Thames, floating above the water with the London skyline in the background. A genderless and vegan perfume bottle is perched on one of the mochis.

The ad reimagines this iconic waterway, turning a simple river scene into an innovative retail moment. It's a captivating campaign that blends creativity with product storytelling, presenting DedCool's Mochi Milk fragrance in a standout format.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
City:London
Date posted:September 23, 2025
Source:Instagram