DedCool Floating Giant Mochis in River Thames
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
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In this DedCool cgi campaign, giant pink mochis glide across the River Thames and float above the water, with the London skyline quietly stretching behind. The ad humorously reimagines this iconic waterway with a genderless and vegan perfume bottle perched on one of the mochis, turning a simple river scene into an innovative retail moment. A captivating campaign that masterfully blends creativity with product storytelling, presenting DedCool's Mochi Milk fragrance in a standout format.
