BMW Arena Unveiled by Black Cloth

This CGI advertisement features a man walking towards a large, black-draped structure, dribbling and shooting a basketball into a hoop on the sidewalk. This action triggers a digital screen displaying "WORLD OF BASKETBALL." As the ball scores, the covering drops, revealing the iconic BMW Welt.

The interior seamlessly transforms into a basketball arena: a court rolls out, a hoop rises, and bleachers expand. A full stage becomes visible, flanked by two sleek BMW cars, with a central screen and two additional vehicles forming the backdrop. The man shoots again, and event schedules appear on the digital screen. This innovative CGI ad transforms the BMW Welt into an engaging product showcase.