Max Mara Bulb Circus Tent Lights Up Square

Imagine the Palais-Royal hosting a luxurious light installation after hours. That’s the captivating premise of this Max Mara cgi campaign featuring the Pre-Fall 2024 collection. The video unfolds as the scene opens at the iconic Palais-Royal in Paris, where a sequence of bulbs lights up one by one, elegantly encircling the central fountain. As their glow intensifies, they ascend into the air to form the silhouette of a circus tent, culminating in the appearance of the glowing text “MAX MARA CIRCUS” above the structure, subtly illuminating the square. Using engaging CGI effects, this Max Mara cgi campaign transforms a Parisian landmark into an innovative product showcase.