Max Mara Bulb Circus Tent Lights Up Square
Max Mara Bulb Circus Tent at Palais-Royal
This Max Mara CGI campaign for the Pre-Fall 2024 collection transforms the iconic Palais-Royal in Paris into a luxurious light installation. The video begins with a sequence of bulbs lighting up one by one, elegantly encircling the central fountain.
As their glow intensifies, the bulbs ascend to form the silhouette of a circus tent. The glowing text “MAX MARA CIRCUS” then appears above the structure, subtly illuminating the square. This CGI campaign showcases the collection by turning a Parisian landmark into an innovative product display.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Nivea Men Giant Vending Machine Collapse
Sephora Colourful Inflatables in Milano
DM Gift Box Works as Wrapping Machine
Bath & Body Works Helicopter Drops Giant Products
Fenty Beauty Lip Gloss Lands Like Space Rocket
Nykaa Pink Disco Ball Rolls Above Building
Hada Labo Shopping Bag with Products on Conveyor
Pantene Giant Installations on Building
Max Mara Balls Pile Up For a Circus Finish
Fenty Beauty Pop-Up Beauty Shop Emerges in Paris
Vitamasques Cupid Hits Target Bullseye
Haut CGI
NARS Cosmetics Red Lipstick Monument Emerging