Max Mara Confetti Bursts Out of Windmills
Max Mara Confetti Windmills
This CGI advertising video for Max Mara begins with a picturesque view of a traditional molino de viento in Castilla-La Mancha, Spain. Its blades are elegantly wrapped in fabric banners, which unfurl to reveal the words “MAX MARA CIRCUS” and begin to spin.
This dynamic presentation highlights the Max Mara Pre-Fall 2024 collection. As the blades spin, hidden confetti machines on the windmill’s roof erupt in a celebratory flurry. This augmented reality enhancement promotes the energy and uniqueness of the new collection.
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FOOH Impact ScoreImpressive
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