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Max Mara Confetti Bursts Out of Windmills

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Credits

Brand: Max Mara

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: Spain

City: Castilla-La Mancha

Effects / Animations: Complex Motion, Cloth, Simple Motion, Swarm & Particles

Surrounding: Windmills

Date posted: July 22, 2024

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This Max Mara vfx advertising begins with a picturesque view of a traditional molino de viento in Castilla-La Mancha, Spain, its blades elegantly wrapped in fabric banners. This moment cleverly highlights the dynamic presentation of the Max Mara Pre-Fall 2024 collection as the fabric blades unfurl to reveal the bold words “MAX MARA CIRCUS” and begin to spin, prompting hidden confetti machines on the windmill’s roof to erupt in a celebratory flurry. As a perfect blend of creative storytelling and distinctive product integration, the augmented reality enhancement is designed for promoting the energy and uniqueness of the new collection.

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