CGI Video Prada Lip Balm Transforms Glass Dome

Prada Lip Balm Transforms Glass Dome

Lip Balm Flips in Glass Dome in fake-out-of-home ad of Prada Beauty

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Credits

Brands: Prada Beauty, Galeries Lafayette

Agency / Production / VFX: Unknown

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This Prada Beauty CGI campaign begins with the iconic glass dome of Galeries Lafayette Haussmann in Paris slowly flipping from one corner. This moment cleverly highlights the innovative micro blushing technology as the dome reveals Prada Beauty’s Astral Pink Balm on each glass panel, covering the entire dome in a soft, glowing product before flipping back to its original position. As a perfect blend of engaging storytelling and distinctive product integration, the CGI enhancement is designed for showcasing the arrival of this beauty innovation at Galeries Lafayette.

Metadata

Brand Industry: Beauty & Personal Care

Country: France

City: Paris

Effects / Animations: Object Animation, Object Transformation, Overlay

Surroundings: Galeries Lafayette Haussmann, Glass Dome

Posted on October 4, 2024

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