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Acne Studios Scarves Forming Letters in Shibuya

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Credits

Brand: Acne Studios

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: Japan

City: Shibuya

Effects / Animations: Floating & Flying Objects, Large Objects, Floating & Flying Objects, Complex Motion, Cloth

Surroundings: Shibuya Crossing, Buildings

Date posted: December 7, 2023

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In this Acne Studios mixed reality ad, two oversized Monogram Scarves in pink and purple float through the bustling streets of Tokyo, making their way toward Shibuya PARCO. The ad humorously reimagines urban landscapes with a dynamic display as the purple scarf forms an 'A' while the pink scarf forms an 'S,' symbolizing the brand’s initials in the heart of the city. A captivating mixed reality ad that masterfully blends creativity with a stylish announcement for the Monogram Scarf Pop-Up.

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