FOOH Impact Score:
Solid
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In this Sephora fake ooh ad, the scene opens at Parcul Carol in Bucharest, Romania, where a giant chessboard embedded in the park's walkway comes to life with full-sized branded perfume bottles moving like strategic players in a high-stakes match. The scene unfolds as the camera pans across lush green trees and zooms in on the brick ground, revealing the message 'Black Friday la SEPHORA' while the perfume bottles slide and pivot gracefully, capturing the viewer’s attention with each move. With a clear use of computer generated graphics, this Sephora fragrance campaign fake ooh ad transforms an ordinary urban park setting into a captivating brand moment, highlighting Sephora’s seasonal push for online and app-exclusive Black Friday offers available from November 10–12, 2023.