Sephora Perfumes on Ground Chessboard
Perfume Bottles Play Chess in Bucharest
This Sephora fake out-of-home advertisement features a giant chessboard embedded in the walkway of Parcul Carol in Bucharest, Romania. Full-sized branded perfume bottles move across the board like strategic players in a high-stakes match.
The scene unfolds with a camera pan across lush green trees, zooming in on the brick ground to reveal the message 'Black Friday la SEPHORA'. The perfume bottles slide and pivot gracefully, capturing viewer attention with each movement.
Utilising computer-generated graphics, this Sephora fragrance campaign transforms an urban park into a captivating brand moment. It highlights Sephora’s seasonal push for online and app-exclusive Black Friday offers, available from November 10–12, 2023.
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FOOH Impact ScoreSolid
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