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Sephora Gift Boxes Christmas Tree on a Hill

FOOH Impact Score:

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Credits

Brand: Sephora

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: Greece

City: Athens

Effects / Animations: Large Objects, Simple Motion, Complex Motion

Surroundings: Acropolis, Hills, Streets

Date posted: December 18, 2023

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This Sephora FOOH ad begins with a festive scene in Athens, Greece, where gift boxes stacked into a Christmas tree shape are perched atop a platform as the ancient Acropolis appears in the background. This moment cleverly highlights the brand’s celebration of the holiday spirit as a massive silver glittery star descends and lands on top of the structure, sparking Christmas lights to illuminate down the tiers of boxes while vehicles glide along the city streets below. As a perfect blend of dynamic storytelling and creative product integration, the CGI effects enhancement is designed for boosting seasonal awareness and engagement with Sephora’s holiday campaign.

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