Zadig&Voltaire Red Bag Ascends at Glass Pyramid
Zadig&Voltaire Red Bag at Louvre
This CGI video features a Zadig&Voltaire red bag ascending from the iconic Louvre Pyramid. In the early morning light, the pyramid mysteriously opens to reveal the glowing red handbag.
A woman jogging through the Louvre courtyard stops, captivated by the sight, and takes a quick photo before continuing her run. This creative integration showcases the brand's stylish identity within an unexpected cultural setting.
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FOOH Impact ScoreImpressive
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