Zadig&Voltaire Red Bag Ascends at Glass Pyramid
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FOOH Impact Score
Impressive
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A-Tier
B
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This Zadig&Voltaire cgi video begins with the iconic Louvre Pyramid mysteriously opening in the early morning light. This moment cleverly highlights the bold appeal of the Zadig&Voltaire handbag as a woman jogging through the Louvre courtyard suddenly stops when the pyramid parts to reveal a red bag glowing from within, prompting her to snap a quick photo before carrying on with her run. As a perfect blend of creative storytelling and engaging product integration, the CGI effects enhancement is designed for showcasing the brand’s stylish identity in an unexpected cultural setting.
