Elle Giant Woman Groomed with Makeup

This fake out-of-home (FOOH) CGI advertising video for Elle Permanent features a towering model's face emerging against the Dubai skyline. Scaffolding populated by miniature aestheticians slowly assembles around her, highlighting the precision of permanent makeup application.

The tiny technicians, dressed in white uniforms, use delicate brushes to shape and define her eyebrows. A branded helicopter hovers above, delivering miniature supplies to their hands. The CGI effects enhance the branding of Elle Permanent, positioning it as a leader in permanent beauty artistry where precision is paramount.