Paula’s Choice Giant Exfoliating Street Pavement
Potsdamer Platz Pavement Smooths Out
This mixed reality ad for Paula's Choice features its BHA Exfoliant. The video depicts a giant bottle of Paula's Choice BHA Exfoliant tipping over above a Mini Cooper, spilling its liquid onto a broken and rough street at Potsdamer Platz.
As the liquid flows, the cracked pavement smooths out, revealing a renewed and refreshed surface. This visual metaphor highlights the exfoliant's effect on the skin, inviting viewers to experience the power of BHA for a clearer, smoother complexion. The ad uses VFX to transform the worn-out pavement into an engaging product showcase.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:Alex Fremdwelt
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