Paula’s Choice Giant Exfoliating Street Pavement

Imagine a cracked city street getting a skincare treatment. That’s the Dynamic premise of this Paula's Choice mixed reality ad featuring its BHA Exfoliant. The video unfolds as Paula's Choice spills the tea in this promotional ad, revealing the magic of its BHA Exfoliant. Above a Mini Cooper, a giant bottle of Paula's Choice BHA Exfoliant tips over, spilling its transformative liquid onto a broken and rough street at Potsdamer Platz. As the liquid flows, the cracked pavement smooths out, revealing a renewed and refreshed surface—a striking metaphor for what the exfoliant does to the skin. This campaign invites everyone to try and experience the power of BHA for a clearer, smoother complexion. Using VFX, this Paula's Choice mixed reality ad transforms the worn-out pavement into an Engaging product showcase.