L'Oréal Paris Giant Spray Inflates DM Store Logo

This L'Oréal Paris FOOH campaign begins in a futuristic, all-white space, where a purple L’Oréal Paris Elvive Collagen Lifter Big Hair Day Refreshing Volume Spray rests on a circular platform, with a robotic structure behind it. The robotic arm then lifts the bottle and transports it to the entrance of a dm store, where it appears as a towering, giant version of the spray.

The arm releases the bottle, which bursts outward with a visible mist in front of the storefront. As the spray disperses, the dm logo on the facade inflates and expands in response, visually underscoring the product’s ability to boost volume and refresh hair instantly. This campaign uses VFX to promote the Elvive Collagen Lifter Big Hair Day Refreshing Volume Spray as an instant volumizing and reviving solution.