Adidas Plane Drops Running Shoes
Adizero Boston 12 Lifts to Clouds
This Adidas VFX advertising video features close-up runway shots, setting the scene for the adizero Boston 12. The shoe transitions from concrete to clouds.
The scene shows runners raising their arms in triumph, and the shoe itself is lifted skyward. This CGI campaign aims to transform everyday athletes into symbols of achievement, highlighting Adidas’s strategy to inspire momentum for the new running season.
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FOOH Impact ScoreSolid
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