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In this Adidas vfx advertising, close-up runway shots set the stage for the adizero Boston 12 as it transitions from concrete to clouds. The scene unfolds as runners raise their arms in triumph, and the shoe itself is lifted skyward, blending performance and aspiration in a single iconic motion. With an engaging use of CGI effects, this Adidas running shoe campaign transforms everyday athletes into symbols of achievement, highlighting Adidas’s strategy to inspire momentum in the new running season.
Adidas
Adidas
Adidas
Adidas
Breuninger
Foot Locker
Adidas
Adidas