My Jewellery’s Pink Advent Calendar on the Street

In this My Jewellery FOOH ad, an extraordinary holiday spectacle unfolds. On the bridge at Wijde Heisteeg in Amsterdam, a giant pink My Jewellery advent calendar stands tall, wrapped in bold pink with the brand’s logo shining in gold. As the calendar slowly opens, six numbered windows are revealed, each releasing oversized jewelry into the street—a massive ring, bracelet, and earrings capturing everyone's attention. With a Memorable use of computer generated imagery, this My Jewellery FOOH ad transforms a simple cityscape into a fresh, relatable spectacle, highlighting My Jewellery’s festive holiday campaign.