My Jewellery’s Pink Advent Calendar on the Street
Jewelry Bursts From Calendar in Amsterdam
This My Jewellery FOOH ad features a giant pink advent calendar on the bridge at Wijde Heisteeg in Amsterdam. The calendar is wrapped in bold pink with the brand’s logo in gold.
As the calendar slowly opens, six numbered windows are revealed. Each window releases oversized jewellery into the street, including a massive ring, bracelet, and earrings. This memorable use of computer-generated imagery transforms the cityscape into a fresh, relatable spectacle, highlighting My Jewellery’s festive holiday campaign.
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FOOH Impact ScoreImpressive
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