Adidas Running Shoes Hang Between Skyscrapers

This Adidas FOOH campaign transforms a bustling capital city into a dynamic product showcase. Enormous dark blue Adidas sneakers with white stripes are depicted hanging suspended between Mexico City’s high-rises, swaying from their laces like urban lanterns.

The video captures crowds below stopping to stare and record the spectacle on their phones. Using CGI effects, this campaign advances the idea of overcoming challenges, specifically ahead of the Mexico City Marathon.