Shopbop Orange S Balloons Float Across City

In this Shopbop mixed reality ad, a woman uses a balloon pump fixed to the ground as four orange letter S balloons, two of them reversed, slowly ascend and drift behind a wall. The scene unfolds as the balloons float into the sky while another woman gestures toward them, passing above people navigating multicolored stairs, reappearing behind a woman lounging on a yacht before drifting toward Cadillac Jacks—all celebrating Shopbop’s 25th anniversary. With an impactful use of CGI effects, this Shopbop fashion campaign transforms everyday moments into a fresh, relatable spectacle, highlighting Shopbop’s commemorative milestone.