Shopbop Orange S Balloons Float Across City
Shopbop's 25th Anniversary CGI Spectacle
This Shopbop mixed reality advertisement features a woman operating a ground-fixed balloon pump, releasing four orange letter 'S' balloons. Two of the balloons are reversed as they slowly ascend and drift behind a wall.
The balloons continue to float into the sky, passing above people on multicoloured stairs, and reappearing behind a woman on a yacht. They then drift towards Cadillac Jacks, all while another woman gestures towards them. This CGI campaign celebrates Shopbop’s 25th anniversary, transforming everyday scenes into a fresh, relatable spectacle.
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FOOH Impact ScoreImpressive
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