Zara Inflated Letters Floating Above Water
Zara Inflated Letters Over South Korea
This CGI campaign for Zara features inflated letters of the brand's logo journeying through South Korea, primarily showcasing its presence in Seoul. The sequence begins with the letter 'Z' floating in a park beneath a blooming Sakura tree.
As the scene progresses, 'Z' and 'A' drift above the shimmering waters of a lake. Subsequently, 'R' and 'A' join them through the air, culminating in the complete word 'ZARA' when viewed from above in Seokchon Lake Park. This engaging use of computer-generated imagery transforms the urban landscape, highlighting Zara’s creative approach to global branding.
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FOOH Impact ScoreOutstanding
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Credits
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