Zara Inflated Letters Floating Above Water

In this Zara cgi campaign, the brand's logo takes a journey around South Korea, showcasing its presence in Seoul through a series of visually striking scenes. The scene unfolds as inflated letters spelling out 'Z-A-R-A' appear across different locations, starting with the letter Z floating gently in a park beneath a blooming Sakura tree. As the transition unfolds, Z and A drift above the shimmering waters of a lake, while R and A come together through the air, forming the complete word 'ZARA' when viewed from above in Seokchon Lake Park. With an Engaging use of computer generated imagery, this Zara campaign transforms the urban landscape into a fresh, relatable spectacle, highlighting Zara’s creative approach to global branding.