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Arkan Plaza Christmas Tree Lights Up at Mall

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Arkan Plaza

Who we think created this: Vifx Studios

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Metadata

Brand Industry: Retail & Consumer Goods

Country: Egypt

City: Giza

Effects / Animations: Large Objects, Reveal & Unboxing, Human Interaction

Surroundings: Arkan Plaza, City

Date posted: December 3, 2024

Source: Instagram

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This Arkan Plaza cgi video begins with a massive silver-wrapped structure positioned at the heart of the shopping mall, concealing the towering Christmas tree within. This moment cleverly highlights the campaign’s ability to transform traditional holiday décor into a public event, as the silver wrapping gradually peels away to unveil a fully lit and glittering tree, sparking reactions from onlookers and encouraging social sharing of the reveal. As a perfect blend of engaging storytelling and authentic product integration, the VFX enhancement is designed for driving visitor engagement and boosting seasonal traffic to the mall.

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