Lidl Giant Cheesecakes Float at Palatul Culturii

This mixed reality ad for Lidl opens with Tammy Lovin smiling at her phone, with the iconic Palatul Culturii in the background. As she scrolls through the Lidl app, zooming in on a product, the rooftop of the building dramatically opens.

A giant cheesecake box rises from the Palatul Culturii, accompanied by enormous gold ornaments floating into view. Tammy captures every moment on her phone.

This Lidl deluxe cheesecake mixed reality ad uses augmented reality to transform a familiar city scene into a fresh, relatable spectacle, highlighting Lidl’s festive moment campaign.