Lidl Giant Cheesecakes Float at Palatul Culturii

In this Lidl mixed reality ad, the scene opens with a view of Tammy Lovin smiling at her phone with the iconic Palatul Culturii in the background. The scene unfolds as she scrolls through the Lidl app, zooming in on a product, before looking back to witness the rooftop dramatically open and a giant cheesecake box rise, accompanied by enormous gold ornaments floating into view as she captures every moment on her phone. With a distinctive use of augmented reality, this Lidl deluxe cheesecake mixed reality ad transforms a familiar city scene into a fresh, relatable spectacle, highlighting Lidl’s festive moment campaign in a memorable celebration.