Mall of the Emirates Boxes Carried by Parachutes
Mall of the Emirates: Parachuting Boxes
This FOOH CGI advertisement for Mall of the Emirates showcases its Digital Concierge service. The video opens outside the mall’s promenade, where a girl uses her phone to access the Digital Concierge. As she types, a message bubble appears above the phone screen.
She then looks up to see numerous Mall of the Emirates boxes floating down from the sky, each attached to a parachute. Another angle reveals the sky filled with even more parachuting boxes, with the Dubai skyline visible in the background. This campaign highlights the convenience of shopping via the Mall’s Digital Concierge service, transforming an everyday mall experience into an innovative product showcase using engaging CGI effects.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
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