Mall of the Emirates Boxes Carried by Parachutes

Imagine a vibrant city skyline turned into the backdrop for a digital shopping miracle. That’s the dynamic premise of this Mall of the Emirates fake out of home ad featuring its Digital Concierge service. The video unfolds as the scene opens outside the mall’s promenade, where a girl is seen using her cellphone to access the Mall of the Emirates Digital Concierge. As she types a message into the app, a message bubble pops up above the phone screen. She then looks up in amazement as numerous Mall of the Emirates boxes float down from the sky, each attached to a parachute. In another angle, the sky is filled with even more parachuting boxes, with Dubai’s skyline visible in the background. This campaign invites shoppers to experience the convenience of shopping through the Mall’s Digital Concierge service. Using engaging CGI effects, this Mall of the Emirates fake out of home ad transforms an everyday mall experience into an innovative product showcase.