Nude Project Giant Puffer Breaks Storefront Glass
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FOOH Impact Score
Outstanding
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The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Nude Project FOOH campaign, a blue puffer jacket quietly rests on a carpeted floor before it begins to self-inflate with dynamic CGI effects, its sleeve dramatically extending as the material stretches and grows. The ad dramatically reimagines the boundaries of fashion retail space, as the once-normal jacket expands to a massive scale, eventually occupying an entire storefront and bursting through the glass from overwhelming pressure. A creative narrative that masterfully blends surprise with product storytelling, transforming a classic outerwear drop into a larger-than-life moment.
