Carolina Lemke Building Wearing Sunglasses
Model Appears, Sunglasses Drop, Summer Comes
This Carolina Lemke CGI campaign transforms a downtown skyscraper into a larger-than-life seasonal teaser for the brand’s latest eyewear drop. The video features a massive portrait of a model appearing across the building's facade.
The portrait transitions section by section to reveal a pair of enormous sunglasses and the bold statement 'SUMMER IS COMING.' This innovative product showcase seamlessly integrates the eyewear into the building’s architecture using augmented reality effects.
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Credits
Brand:
Artist:Eliel Dan Levy Creative