Carolina Lemke Building Wearing Sunglasses

Model Appears, Sunglasses Drop, Summer Comes

This Carolina Lemke CGI campaign transforms a downtown skyscraper into a larger-than-life seasonal teaser for the brand’s latest eyewear drop. The video features a massive portrait of a model appearing across the building's facade.

The portrait transitions section by section to reveal a pair of enormous sunglasses and the bold statement 'SUMMER IS COMING.' This innovative product showcase seamlessly integrates the eyewear into the building’s architecture using augmented reality effects.

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Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Poland
City:Warsaw
Date posted:May 28, 2023
Source:Instagram