Carolina Lemke Building Wearing Sunglasses
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
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Imagine a downtown skyscraper turning into a larger-than-life seasonal teaser. That’s the captivating premise of this Carolina Lemke CGI campaign featuring the brand’s latest eyewear drop. The video unfolds as a massive portrait of a model appears across the facade, transitioning section by section to reveal a pair of enormous sunglasses and the bold statement 'SUMMER IS COMING,' seamlessly integrating the product into the building’s architecture. Using augmented reality effects, this Carolina Lemke CGI campaign transforms an ordinary city structure into an innovative product showcase.
