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Adidas Massive Football Boot Installation at Store

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FOOH Impact Score

Impressive

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Credits

Brand: Adidas

Who we think created this: Vertex

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Metadata

Brand Industry: Fashion & Apparel

Country: UAE

City: Dubai

Effects / Animations: Large Objects, Reveal & Unboxing, Billboard & Digital Screen

Surrounding: Interior

Date posted: June 15, 2024

Source: Instagram

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In this Adidas cgi ad, a gigantic football boot towers above the entrance of Dubai Mall, transforming the store’s opening into an immersive brand moment. The ad humorously reimagines a shopping trip as a step into a stadium, with the boot acting as a bold emblem of sport and style that redefines customer interaction. A memorable piece that masterfully blends humor and creativity with a memorable twist on retail branding.

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